UDisc transparent minimal logo

UDisc Logos & Style Guide

Guides

Primary Logo Use

UDisc logo

The icon portion of our primary logotype is set in Effra bold, and the rest of the logotype in Effra Medium which helps to visually balance the weight of the logo.

UDisc minimal orange and black logo

The UDisc icon is to be used in place of our logo as a seal or emblem when the brand has already been established.

UDisc logo
UDisc logo with white text

Our primary logotype should be used on appropriately contrasted backgrounds. The flight path/latter portion of the logo may be inverted to white for situations when a darker background is utilized.

Alternative Use Cases

UDisc logo with white logo and text
UDisc logo with white logo and text
UDisc logo with white logo and text
UDisc logo with orange logo and text
UDisc logo with orange logo and text
UDisc logo with white logo and text

Our primary logotype and icon may be converted to one color for use on our primary color backgrounds in addition to any situation where the orange“U” is not appropriate (i.e. alternate brand colors overlays on photography, or situations where light and dark modes are used).

Avoid These Logo Treatments

UDisc deconstructed logo

Please do not deconstruct the logo

UDisc rotated logo

Please do not rotate the logo

UDisc stretched logo

Please do not stretch the logo

UDisc gradient logo

Please do not use a gradient

UDisc non-brand color logo

Please do not use colors outside of the brand palette

UDisc filled logo

Please do not fill the logo

UDisc stacked logo

Please do not rearrange or stack the logo

UDisc container logo

Please do not put the logo in containers

UDisc outline logo

Please do not outline the logo

UDisc effects logo

Please do not use effects on the logo

UDisc low contrast logo

Please do use the logo on hectic, low contrast backgrounds

UDisc old logo

Please do not use the old logo